AltaML is hiring a Growth Product Manager for its Brilliant Harvest platform, and this is not a standard PM opening. The role sits at the intersection of product-led growth, field-level customer research, and dealer activation strategy. Understanding exactly what recruiters want before you write a single line will save you from sending a generic resume into the void.
Understand What This Role Actually Is
Brilliant Harvest serves heavy equipment dealerships whose end users are farmers and construction operators. The Growth PM owns the journey from newly signed dealer to fully active, self-sufficient reference customer. That is a very specific product surface.
This is not a traditional growth role focused on top-of-funnel metrics. Activation, retention, and time-to-value are the core metrics here. Your resume needs to reflect that language precisely.
Recruiters will scan for evidence that you understand the messy middle of customer onboarding. That means the period after a deal closes but before a customer runs independently. If your resume does not address that phase directly, it will likely be filtered out early.
What to Highlight on Your Resume
Growth Metrics You've Owned
AltaML wants a PM who can define and own product growth metrics. Your resume must show specific numbers. Vague claims like "improved user engagement" will not stand out.
Use this format instead:
- Reduced time-to-value for new users by 34% through an improved onboarding flow
- Increased feature adoption rate from 41% to 67% over two quarters
- Improved activation rate for B2B customers by designing a guided setup experience
- Ran 12 A/B experiments in six months, with four shipped features improving retention
Numbers anchor your experience in reality. They also pass ATS filters that screen for outcome-driven resumes. Every bullet point under your PM roles should end with a measurable result.
Field-Level Customer Research Experience
The job description uses unusually direct language about this. AltaML wants someone who has been in the field, sitting with customers through real operational challenges. That is not common PM language, so take it seriously.
Highlight any experience where you conducted on-site customer research. This could include ride-alongs, on-location discovery sessions, or embedded customer visits. If you have worked in agricultural technology, industrial software, or B2B SaaS serving field-based industries, say so clearly in your summary and work history.
Even if your field research was in a different industry, the methodology transfers. Describe it explicitly on your resume rather than assuming recruiters will infer it.
B2B Onboarding and Activation Work
The core product surface this role owns is dealer activation and onboarding. Your resume needs at least one role where you built or significantly improved a B2B onboarding experience. Focus on the specific flows, in-app prompts, or feature gates you designed to move customers through activation checkpoints.
If you have worked closely with a Customer Success team and translated their insights into product decisions, describe that collaboration specifically. AltaML wants a PM who bridges CS and product without blurring the lines between the two functions.
How to Tailor Your Resume for This Role
Rewrite Your Professional Summary
Your summary sits at the top of your resume and sets the frame for everything below. For this role, it should do three things in under four sentences:
- Position you as a growth-focused PM with B2B experience
- Signal that you understand activation and retention as distinct stages
- Reference customer proximity, not just data-driven decision making
A strong summary for this application might read: "Growth Product Manager with five years of B2B SaaS experience driving dealer and enterprise activation. Built onboarding flows that reduced time-to-value by 30% and improved 90-day retention across a 200-account base. Comfortable in the field with customers and equally comfortable translating that insight into shipped product."
Avoid generic summaries like "results-oriented PM with a passion for product." They say nothing specific and waste valuable real estate at the top of your page.
Mirror the Job Description Language
AltaML's posting uses specific phrases. Use them back strategically. Terms like activation rates, time-to-value, feature adoption, self-sufficient, and reference customer appear in the job description for a reason. They reflect how the team thinks and communicates internally.
When your resume mirrors that language naturally, it signals cultural and functional fit. It also increases your chances of passing automated screening tools before a human ever reads your application.
Restructure Bullet Points Using the Impact-First Format
Most resumes bury the impact at the end of a bullet. Flip that structure. Start each bullet with the result, then describe what you did to achieve it. This approach is faster to read and more compelling under quick scanning conditions.
For example: "Cut dealer activation time by 28% by redesigning the onboarding flow and adding milestone-based prompts at key friction points." The result comes first and the method follows immediately.
ATS Tips for This Application
AltaML, like most mid-to-large tech companies, uses an Applicant Tracking System to filter resumes before a recruiter reviews them. Formatting and keyword choices matter significantly at this stage.
Follow these rules to protect your resume from ATS rejection:
- Use a single-column layout without tables or text boxes
- Save your file as a PDF unless the application specifies otherwise
- Avoid headers and footers for critical information like contact details
- Use standard section titles: Work Experience, Skills, Education
- Include keywords from the posting: growth loop, activation, retention, onboarding, feature adoption, dealer, B2B
- Spell out acronyms at least once before using the short form
ATS systems also scan for job title alignment. If your current or most recent title is Product Manager or Growth Product Manager, keep it visible and near the top. Do not bury it inside a company description paragraph.
What Recruiters Are Looking For
Beyond the ATS layer, a human recruiter will review your resume with specific questions in mind. Understanding those questions helps you anticipate what to include and what to cut.
Recruiters reviewing this role are likely asking:
- Has this person owned growth metrics end to end, not just contributed to them?
- Do they have experience with B2B customers who are not tech-native?
- Have they worked in or near agricultural or industrial sectors?
- Can they show evidence of field-based or on-site customer research?
- Have they shipped features specifically aimed at onboarding or activation improvement?
- Do they understand the difference between CS execution and product-level scalability?
Your resume should answer as many of these questions as possible without requiring the recruiter to dig or infer. Clarity wins every time over cleverness.
Skills Section Recommendations
Keep your skills section lean and directly relevant. For this role, prioritize these categories:
- Product: Growth experimentation, onboarding design, activation funnel analysis, retention strategy
- Analytics: Mixpanel, Amplitude, SQL, cohort analysis, A/B testing
- Cross-functional: CS partnership, engineering collaboration, design sprints
- Domain: B2B SaaS, dealership software, agricultural technology (if applicable)
Do not list every tool you have ever touched. Recruiters read skills sections quickly and reward focus over volume. Ten precise skills outperform thirty scattered ones every time.
One Final Consideration Before You Apply
This role is based in Canada and tied to a very specific product domain. If you have direct experience with dealership management platforms, precision agriculture software, or heavy equipment industries, put that front and center. Even adjacent experience in logistics, fleet management, or field service software signals relevant context.
The application is live now. You can apply directly through the official listing at https://remoteOK.com/remote-jobs/remote-growth-product-manager-altaml-1133729.
