KoRo Handels GmbH is hiring a Senior Performance Marketing Manager – Social Paid (Meta Focus) based in Berlin. This is a senior individual contributor role combining deep Meta platform expertise with a creative-first growth mindset. Getting your resume right matters. Recruiters at KoRo will scan for specific proof points, not general marketing experience.
Understanding What KoRo Is Actually Looking For
KoRo operates in the direct-to-consumer food and lifestyle space. Growth through paid social is central to their acquisition strategy. They need someone who owns results, not just executes tasks.
The job description signals a performance-creative hybrid profile. You need to show both analytical depth and hands-on creative development experience. Many candidates miss this balance entirely on their resumes.
The phrase "hands-on" appears early in the posting. That word matters. KoRo is not looking for someone who manages agencies. They want someone who builds, tests, and iterates directly.
What to Highlight on Your Resume
Meta Platform Mastery
Meta is explicitly named as the core growth channel. Your resume must reflect deep, specific Meta Ads Manager experience. Mention campaign structures, bid strategies, and Advantage+ setups you have managed personally.
Do not simply list "Facebook Ads" under skills. Instead, weave Meta-specific results throughout your experience section. Recruiters want proof, not labels.
- Meta Ads Manager campaign builds and optimizations
- Experience with Advantage+ Shopping and Advantage+ Audience
- Pixel setup, event tracking, and conversion API experience
- Budget scaling strategies across Meta channels
Performance Metrics You Must Name
The job posting lists exact KPIs: CAC, ROAS, CPO, conversion rate, and first orders. These are not suggestions. Use these exact terms on your resume where relevant. ATS systems scan for matching terminology.
Quantify everything. Saying you "improved ROAS" means nothing without numbers. A statement like "scaled ROAS from 1.8x to 3.4x over six months while reducing CAC by 22%" tells a clear story.
Creative Strategy and Testing Frameworks
This role owns the social paid creative strategy end-to-end. That is unusual for a performance role. Your resume should clearly show experience developing creative briefs, testing frameworks, and UGC concepts.
Many performance marketers underreport their creative involvement. If you have written hooks, briefed video creators, or designed structured A/B testing systems, those details belong prominently on your resume.
- Experience writing performance-focused creative briefs
- Structured creative testing methodologies you have built
- UGC concept development and production oversight
- Hook testing, messaging angle development, and iteration cycles
New Customer Acquisition Focus
KoRo specifically emphasizes first orders and new customer acquisition. This is distinct from retention or overall revenue marketing. Frame your experience around acquiring net-new customers, not just driving total sales.
If you have worked in e-commerce or DTC brands, highlight that context. KoRo will prioritize candidates with experience in consumer-facing, high-volume acquisition environments.
How to Tailor Your Resume for This Role
Lead With a Strong Summary
Your resume summary should immediately signal fit. Mention Meta, performance creative, and DTC or e-commerce context in the first two sentences. Recruiters spend under ten seconds on initial screening.
Avoid generic phrases like "results-driven marketer" or "passionate about digital." These add no information. Write something specific: "Senior paid social manager with five years scaling Meta campaigns for DTC brands, specializing in creative-led acquisition strategies and structured testing frameworks."
Mirror the Job Description Language
KoRo's posting uses specific phrases: creative angles, scaling first orders, creative testing frameworks, growth levers. Use these exact phrases where they genuinely reflect your experience. This serves both ATS matching and human readability.
Do not copy sentences wholesale. Instead, use the terminology naturally within your own achievement statements. Authenticity still matters once a recruiter reads carefully.
Structure Your Experience Section Carefully
Each role should follow a consistent format. Lead with the company, your title, and dates. Then use bullet points showing responsibilities and results. Keep each bullet to one or two lines maximum.
- Start bullets with strong action verbs: scaled, built, developed, owned, optimized
- Include numbers in every achievement bullet where possible
- Prioritize Meta-specific accomplishments in each role
- Show creative strategy involvement, not just media buying
Show Cross-Team Collaboration
The job description mentions close collaboration with analytics, CRM, influencer, product, and country teams. Recruiters will look for evidence that you work well across functions. Include brief references to cross-functional projects in your bullet points.
A line like "partnered with content and influencer teams to develop 40-plus UGC creatives per quarter" shows you can operate within a complex team structure. That context adds credibility.
ATS Optimization Tips
KoRo likely uses an applicant tracking system to filter resumes before human review. Getting past ATS requires deliberate keyword placement. The job posting is your keyword map.
Keywords to Include
- Meta Ads / Meta paid social
- Performance marketing
- Creative testing framework
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Cost per order (CPO)
- UGC concepts
- Social paid campaigns
- New customer acquisition
- E-commerce or DTC
- Budget allocation and scaling
- Campaign optimization
Use these terms in your skills section and naturally throughout your experience bullets. Do not stuff keywords into a meaningless list. Context matters for human readers after ATS filtering.
Formatting for ATS Compatibility
Use a clean, single-column layout. Avoid tables, text boxes, and graphics. Many ATS systems cannot parse complex formatting. Save your file as a PDF unless the application specifies otherwise.
Use standard section headings like "Work Experience," "Skills," and "Education." Unusual headings sometimes confuse parsing systems. Keep fonts simple and sizes readable.
What Recruiters at KoRo Will Look For
KoRo is a fast-growing startup with a lean team culture. Recruiters there tend to value ownership mentality over corporate polish. Your resume should reflect someone who makes decisions and moves fast, not someone who seeks approval at every stage.
The minimum experience threshold is four years in social paid, specifically with a Meta focus. Candidates with strong TikTok or Google experience but limited Meta depth will likely not progress. Be honest about where your expertise actually sits.
Recruiters will also look for evidence of creative thinking within a performance context. The role is not purely analytical. Someone who can write a compelling hook concept and then measure its impact with precision is the profile KoRo needs.
Finally, DTC or e-commerce brand-side experience carries more weight here than agency experience. If you have agency background, emphasize the client verticals you served, particularly any consumer product brands with direct sales channels.
One Final Formatting Note
Keep your resume to two pages maximum. One page is ideal if you have under seven years of experience. Use white space generously. Dense text signals poor communication skills, which matters for a role that involves writing creative briefs.
Proofread carefully. A typo on a resume for a Senior Performance Marketing Manager role at a detail-oriented DTC brand sends the wrong signal immediately. Have someone else read it before you submit.
You can apply directly for the Senior Performance Marketing Manager – Social Paid (Meta Focus) role at KoRo Handels GmbH in Berlin here: Apply on Arbeitnow.
