Wellhub is hiring a Sales Development Senior Manager based in Berlin to lead BDR teams across the DACH region. This is a senior leadership role inside a fast-growing global wellness platform, and competition will be fierce. Your resume needs to do more than list experience. It needs to prove you can build prospecting engines, coach salespeople, and drive pipeline at scale.
Understand What Wellhub Actually Wants
Wellhub describes this role as more than managing dashboards. The company wants someone "in the trenches" with their team, refining messaging and sharpening business acumen. That framing tells you exactly how to position yourself. Leadership, coaching, and hands-on pipeline impact must come through clearly.
The role also mentions AI tools and the company's software stack. Wellhub wants a modern sales leader, not someone running outdated playbooks. Your resume must reflect familiarity with current sales technology and data-driven workflows.
The DACH market is central to this position. If you have experience selling or leading teams in Germany, Austria, or Switzerland, that needs to appear early and prominently. Regional market knowledge is a genuine differentiator here.
Start With a Strong Resume Summary
Your resume summary sits at the top, directly below your name and contact details. Recruiters at Wellhub spend seconds scanning before deciding to read further. Use those lines to connect your background directly to this role.
A strong summary for this position might reference your years leading BDR or SDR teams, your track record building outbound prospecting systems, and your experience in the German or European B2B market. Keep it under four lines. Every word should earn its place.
Avoid generic phrases like "results-driven leader" or "dynamic self-starter." Those filler terms waste space. Instead, name specific outcomes. Something like "Built and scaled a 12-person SDR team that increased qualified pipeline by 40% in 18 months" is far more compelling than personality adjectives.
Highlight Your Leadership and Coaching Track Record
Wellhub explicitly frames this role around inspiring and developing front-line BDR talent. Recruiters will look for evidence that you have done exactly that. Your experience section must answer the question: how did your team improve because of you?
Use specific coaching examples when possible. Did you create training programs? Did you reduce ramp time for new hires? Did you implement call review frameworks that improved conversion rates? These are the kinds of details that separate a manager from a builder.
Structure each role with bullet points focused on impact. Follow this approach:
- Start each bullet with a strong action verb: built, coached, redesigned, launched, scaled
- Include a measurable result wherever possible
- Reference team size when relevant to show scope of leadership
- Connect your work to broader revenue or pipeline outcomes
Showcase Your Outbound and Prospecting Expertise
The job description talks specifically about building a "high-value prospecting engine." This tells you outbound strategy is central to the role. Your resume must make your outbound experience impossible to miss.
If you have designed multi-channel outbound sequences, mention that. If you have run ABM campaigns targeting enterprise accounts, include it. Experience with cold outreach, LinkedIn prospecting, or territory-based pipeline development all belong in this section.
Wellhub also references inbound lead management alongside outbound strategy. If you have experience building or optimizing inbound SDR processes, include that too. The role requires both, and showing fluency across both motions strengthens your candidacy significantly.
List the Right Tools and Tech Stack
Modern sales leadership roles at tech-forward companies like Wellhub expect familiarity with current tooling. Listing the right software signals that you can step in quickly without a steep learning curve. Include a dedicated skills or tools section on your resume.
Relevant tools to highlight include:
- CRM platforms: Salesforce, HubSpot
- Sales engagement tools: Outreach, Salesloft, Apollo
- AI-assisted prospecting tools: any experience with AI-driven outreach or personalization platforms
- Data and intent tools: ZoomInfo, Cognism, Bombora
- Collaboration and enablement: Gong, Chorus, Slack
Mentioning AI tools specifically aligns with the language Wellhub uses in the job posting. That alignment matters more than it might seem. It signals that you read the role carefully and understand where the company is heading.
Tailor Your Resume to the DACH Market
This is a Berlin-based role serving Germany and the broader DACH region. If your career includes time working in or selling into German-speaking markets, that experience deserves its own emphasis. Do not bury it inside generic job descriptions.
Mention language skills clearly. German fluency is almost certainly a requirement for leading a team in this market, even if the job posting does not state it explicitly. List your language proficiency near the top of your resume, not at the bottom.
Understanding of German business culture, enterprise buying cycles, and local compliance expectations can also differentiate you. If your experience includes navigating DACH-specific sales challenges, weave that into your bullet points naturally.
Optimize Your Resume for ATS
Wellhub almost certainly uses an Applicant Tracking System to filter resumes before human eyes see them. A well-crafted resume that fails ATS screening never reaches a recruiter. Formatting and keyword strategy both matter here.
Follow these ATS best practices for this application:
- Use a clean, single-column layout with no tables or graphics
- Save your file as a PDF or Word document as specified in the application instructions
- Mirror exact language from the job posting where it accurately describes your experience
- Include keywords like BDR management, sales development, pipeline generation, outbound strategy, DACH, SDR coaching, and B2B SaaS
- Avoid headers like "Career History" and use standard terms like "Work Experience" instead
Do not keyword-stuff your resume. ATS systems have grown more sophisticated, and so have the recruiters reviewing flagged applications. Use relevant keywords in context, inside real bullet points that describe real work.
What Wellhub Recruiters Are Looking For
Wellhub's culture centers on wellbeing, collaboration, and global impact. Recruiters screening for this role will look for candidates whose background fits both the technical requirements and the cultural profile. Your resume can signal both.
On the technical side, expect recruiters to check for:
- Direct experience managing SDR or BDR teams of five or more people
- Measurable pipeline or revenue outcomes tied to your leadership
- Experience in B2B SaaS, HR tech, or workplace solutions
- Familiarity with full-cycle sales thinking, not just top-of-funnel activity
On the cultural side, Wellhub values people who believe in their mission. If you have personal or professional connections to wellness, employee engagement, or workplace wellbeing, mentioning those in your summary or a brief additional section adds resonance. It shows alignment, not just qualification.
Format and Length
For a senior management role, a two-page resume is appropriate. One page risks cutting important leadership context. Three pages risks losing the recruiter's attention. Keep your most recent ten years detailed. Summarize anything older in a few brief lines or omit it entirely.
Use consistent formatting throughout. Match font sizes, bullet styles, and date formats across every section. A polished, easy-to-read layout reflects the organizational skills that senior leadership roles demand. Recruiters notice both strong formatting and sloppy formatting, usually within seconds.
The Wellhub Sales Development Senior Manager role in Berlin is a serious opportunity at a company with real global momentum. A resume that speaks directly to the DACH market, coaching culture, outbound expertise, and AI-forward sales strategy gives you the strongest possible foundation. Apply directly through the official listing at this link.
