Soar With Us is hiring a Senior Paid Social Specialist to manage high-performance paid social campaigns for direct-to-consumer brands across the UK. The role sits within their Launch With Us arm, focusing on Meta and TikTok advertising at scale. With a salary range of £40,000 to £55,000, this remote-first position demands serious technical depth and commercial thinking.
The agency manages over £10 million in annual paid media spend. Clients include Lucky Saint, Aromatherapy Associates, and Four Five. If you want to understand exactly what skills get you through the door, this breakdown covers everything you need to know.
Technical Skills Required
Meta Advertising Expertise
Meta remains the dominant platform for DTC e-commerce growth. Candidates need deep, hands-on experience with Meta Ads Manager, including campaign architecture, audience segmentation, and bid strategy selection. Understanding how the algorithm responds to budget changes and creative fatigue is essential.
You should know the difference between Advantage+ campaigns and manual setups. More importantly, you need to know when to use each one. Soar With Us focuses on outcomes, not process familiarity.
TikTok Ads Proficiency
TikTok for Business is no longer optional for DTC brands chasing younger demographics. The platform's ad formats, including TopView, In-Feed, and Spark Ads, each serve different funnel stages. Specialists must understand how TikTok's algorithm differs from Meta and adjust creative briefs accordingly.
Performance benchmarks on TikTok differ significantly from Meta. Knowing what a strong Cost Per Acquisition looks like on each platform separately shows genuine platform fluency. Employers can tell the difference between surface-level knowledge and real operator experience.
Performance Metrics and Data Analysis
The role's KPIs include ROAS, CAC, MER, and Spend Efficiency. You need to understand not just what these metrics mean, but how they interact. A rising ROAS with a worsening MER often signals a scaling problem, not a success story.
- ROAS (Return on Ad Spend): Revenue generated per pound spent on ads
- CAC (Customer Acquisition Cost): Total cost to acquire one new customer
- MER (Marketing Efficiency Ratio): Total revenue divided by total marketing spend
- Spend Efficiency: How well budget is allocated across campaigns and channels
Comfort with Google Sheets or Excel for performance reporting is expected. Familiarity with attribution tools and third-party analytics platforms strengthens any application significantly.
Creative Testing and Optimisation
Soar With Us describes itself as a creative-led growth agency. That means paid social specialists must understand how creative performance connects to media buying decisions. Reading creative data, identifying winning hooks, and feeding those insights back to the creative team is part of the job.
Structured A/B testing frameworks are critical here. You need to test one variable at a time and draw statistically meaningful conclusions. Random testing without a system wastes budget and produces unreliable data.
AI Tools and Workflow Automation
The agency describes itself as AI-forward. Familiarity with AI tools that support reporting, creative analysis, and workflow optimisation is increasingly valued. This does not mean coding skills. It means knowing which tools exist and how to integrate them into daily operations.
Soft Skills That Matter
Commercial Thinking
This is not a role for someone focused purely on platform metrics. Commercial awareness means understanding how paid social performance connects to a brand's broader profitability. Can you explain why hitting a strong ROAS still might not be good for the business? That kind of thinking separates mid-level specialists from senior ones.
Soar With Us works with brands scaling from £2 million to £7 million and beyond. Every decision you make has real financial consequences. Thinking like a business partner, not a platform operator, is non-negotiable at this level.
Communication and Client Management
Senior roles involve direct client interaction. You need to translate complex performance data into clear, confident narratives. Clients do not always understand attribution windows or auction dynamics. Your job is to make the numbers meaningful without oversimplifying them.
Written communication is equally important. Slack updates, performance reports, and strategy documents all represent you professionally. Clarity and brevity matter more than length.
Ownership and Accountability
The job description explicitly mentions autonomy and accountability. This agency is not built for people who need constant direction. Senior specialists own their accounts fully, from strategy through to performance reporting. If a campaign underperforms, the expectation is that you diagnose the problem and act quickly.
Proactive communication about problems is valued over silence. Raising a flag early shows maturity. Waiting until a client asks questions does not.
Adaptability and Speed
Platform algorithms update constantly. TikTok's ad policies shift. Meta's attribution models evolve. Adaptability is not a soft skill at Soar With Us; it is a survival requirement. The agency moves fast, and team members are expected to move with it.
Experience Required
The role targets candidates with proven experience managing paid social campaigns for e-commerce or DTC brands. Agency-side experience is particularly relevant because it demonstrates the ability to manage multiple accounts simultaneously under commercial pressure.
Ideal candidates will have:
- Managed significant monthly ad spend, ideally above £50,000 per month across accounts
- Run campaigns specifically for DTC e-commerce brands with performance targets
- Experience working within or alongside creative teams on paid social assets
- A track record of scaling accounts profitably, not just increasing spend
- Exposure to reporting cadences and client-facing performance reviews
Experience with brands in lifestyle, health, food, or wellness categories is a bonus, given Soar With Us's existing client roster. It is not a requirement, but it demonstrates relevant category knowledge.
How to Build These Skills
Get Hands-On With Real Ad Spend
There is no substitute for managing real budgets. If you are not yet in an agency role, running ads for a small e-commerce business, even your own, builds genuine platform fluency. Meta Blueprint and TikTok's own certification programs provide structured learning, but practical experience accelerates everything.
Study Performance Marketing Frameworks
Read widely about DTC growth marketing, customer acquisition economics, and media buying strategy. Newsletters, podcasts, and communities like Foxwell Digital or the DTC Growth community provide current, practitioner-level thinking. Textbooks will not keep pace with how fast these platforms change.
Build Your Analytical Skills
Spend time getting comfortable with data. Learn how to build performance dashboards in Google Looker Studio or similar tools. Practice interpreting data sets and writing clear summaries of what the numbers mean and what action they suggest.
Develop a Creative Eye
Follow top-performing DTC brands on TikTok and Instagram. Study what creative formats they use, how often they refresh content, and how their ads are structured. Building a swipe file of strong paid social creative trains your eye over time and sharpens your ability to brief creative teams effectively.
The Senior Paid Social Specialist role at Soar With Us suits commercially minded operators with real platform depth and the confidence to own results. If the role matches your experience and ambitions, you can apply directly at https://himalayas.app/companies/soar-with-us/jobs/senior-paid-social-specialist-622646094.
