Tiket.com, officially known as PT. Global Tiket Network, serves over 50 million users across Indonesia. The company is currently hiring a Public Relation Freelance based in Jakarta Raya. This role sits at the intersection of corporate communications, media relations, and brand storytelling.
Landing a freelance PR role at one of Southeast Asia's most active travel platforms takes more than a communications degree. Tiket.com wants someone who understands media, monitors trends, and writes well under pressure. Here is exactly what the role demands.
What the Role Actually Involves
The Public Relation Freelance position at Tiket.com covers a broad range of communication responsibilities. You will support PR projects connected to corporate communications, brand marketing, and government relations. The scope is wide, and the pace is fast.
Daily tasks include managing media monitoring reports and compiling weekly summaries. You will also draft communication materials, liaise with internal teams, and respond to media inquiries. Every output goes through a PR Manager before reaching journalists.
Competitor analysis is also part of the job. The team expects you to study what rival travel platforms are doing and offer informed recommendations. This is not a passive administrative role.
Technical Skills Required for This Role
Professional Writing for PR
Strong writing is the most critical technical skill for this position. Tiket.com explicitly requires candidates who can produce press releases, article pitches, media Q&As, and speaker briefing books. Each format serves a different purpose and demands a different writing style.
Press releases follow a strict inverted pyramid structure. Article pitches need a compelling hook and a clear news angle. Briefing books are detailed, factual, and designed for executive use. Mastering all three shows real versatility.
You also need to write clearly for digital channels. Remote communication through written platforms is explicitly mentioned in the job posting. Your writing must be precise, professional, and easy to act on.
Media Monitoring and Reporting
Media monitoring is a daily responsibility in this role. You need to track news coverage, identify mentions of Tiket.com or its competitors, and compile findings into structured reports. Tools like Google Alerts, Meltwater, or Cision are commonly used for this work.
Weekly report writing requires you to synthesize information clearly. You are not just collecting headlines. You are identifying patterns, flagging risks, and presenting actionable insights to the PR team.
Competitor and Industry Analysis
The job posting specifically asks for regular competitor analysis. This means tracking how platforms like Traveloka, Pegipegi, and Booking.com position themselves in the media. You need to understand tone, frequency, and the types of stories they pitch.
Analytical thinking transforms raw data into useful strategy. Tiket.com wants candidates who can learn quickly and eventually make recommendations. Starting with structured frameworks for comparison will help build that habit early.
Knowledge of Tourism and Travel Trends
This is a travel company. Deep knowledge of tourism trends, travel behavior, and new media developments in Indonesia and Southeast Asia is essential. You need to follow industry news closely and understand how travel stories get covered by local and national media.
Understanding what topics journalists are interested in helps you pitch stories that actually get published. Generic pitches rarely succeed in competitive media environments.
Soft Skills That Tiket.com Expects
Creativity and Initiative
Tiket.com is direct about wanting someone creative and willing to explore collaboration possibilities with media and community partners. This is not a role for someone who waits to be told what to do. Fresh ideas for PR programs are explicitly part of the job description.
Creativity in PR means finding new angles, proposing unconventional partnerships, and connecting brand messages to cultural moments. You need to read widely and think beyond press releases.
Effective Written Communication
Because this is a remote-friendly position, written communication skills carry extra weight. You will coordinate with internal stakeholders, respond to media inquiries, and draft documents, often without face-to-face interaction. Clarity and professionalism in every written exchange matter enormously.
Poor written communication in a PR role creates real problems. Ambiguity leads to errors. Errors in media-facing documents can damage a brand's reputation. The stakes are higher than they might appear at first.
Curiosity and Interest in Social Issues
The job posting mentions a high interest in tourism trends, travel, and current social issues. This signals that Tiket.com values intellectual curiosity. PR professionals who follow news, culture, and policy are better at identifying story opportunities.
Social issues increasingly shape how travel brands communicate. Being aware of sustainability debates, accessibility conversations, and shifting consumer values helps you craft more relevant PR narratives.
Attention to Detail
Every document you produce at Tiket.com represents the company publicly. Accuracy in media materials is non-negotiable, especially for a platform serving 50 million users. A single factual error in a press release can create a media crisis.
Building a habit of double-checking facts, names, titles, and quotes before submission is essential. This discipline separates good PR writers from great ones.
Experience and Education Requirements
Tiket.com lists this role as suitable for fresh graduates from communications, international relations, or related fields. A bachelor's degree in those areas provides the foundational knowledge the role requires. However, academic background alone is rarely enough.
Relevant internship or project experience strengthens any application. Exposure to media relations, content creation, or corporate communications, even at a student level, demonstrates practical readiness. Portfolio pieces showing writing samples are a clear advantage.
International relations graduates bring strong analytical and diplomatic communication skills. Communications graduates typically have more hands-on media and writing training. Both backgrounds are valued here.
How to Build These Skills Before Applying
Practice Writing PR Materials
Start writing mock press releases and article pitches for brands you follow. Choose companies in travel, technology, or lifestyle sectors. Study how real press releases are structured by reading examples from PR Newswire or brand newsrooms.
Join university PR clubs, volunteer for campus communications teams, or take on freelance writing projects. Each piece builds your portfolio and sharpens your instincts for storytelling.
Follow Media and Tourism News Daily
Make it a routine to read Indonesian media outlets like Kompas, Tempo, and Detik, alongside travel-focused publications. Understanding how journalists write and what they cover directly improves your ability to pitch effectively.
Follow Tiket.com on Instagram, LinkedIn, and YouTube. Study their messaging, campaign language, and how they position their brand in public spaces. This research shows genuine interest and prepares you for interviews.
Learn Basic Media Monitoring Tools
Familiarize yourself with free tools like Google Alerts and social media listening platforms. Practice building monitoring systems around a brand or keyword category. Document what you find and practice turning it into a brief weekly summary.
This hands-on practice directly mirrors what Tiket.com asks of candidates in this role. Demonstrating this ability during the application process sets you apart from others.
Develop Your Remote Communication Skills
Since this is a remote-friendly position, practice writing professional messages, project updates, and collaborative documents. Tools like Slack, Notion, and Google Workspace are standard in digital-first companies. Comfort with these environments signals readiness for remote work culture.
Clear, proactive communication in remote settings builds trust quickly. Teams that cannot see you daily rely entirely on what you write and deliver.
Apply for the Role
The Public Relation Freelance position at Tiket.com (PT. Global Tiket Network) represents a strong entry point into professional PR within one of Indonesia's most recognized travel tech brands. The company notes that if no updates arrive within three weeks of applying, your data will be retained for future opportunities. You can apply directly through the official listing at RemoteOK.
