Flagler Health is building what it calls the clinical operating system for modern musculoskeletal care. The New York-based health tech company recently closed its Series B funding round and is now aggressively expanding its sales team. The Sales Development Representative role sits at the front lines of that growth, making it one of the most consequential entry points into the company right now.
This position is not a passive role. You will be the first human contact prospective customers have with Flagler Health. That responsibility comes with a specific set of skills the company expects you to bring to the table.
Understanding What Flagler Health Actually Does
Before discussing skills, it helps to understand the product. Flagler Health partners with musculoskeletal provider groups and specialty clinics. Its platform covers patient acquisition, clinical workflows, and ongoing patient engagement. Selling this product means speaking credibly about healthcare operations, clinic efficiency, and revenue cycle management.
SDRs who walk in without basic healthcare industry knowledge will struggle. The sales motion here is complex, targeting clinical decision-makers who expect informed conversations. Generic pitches will not move the needle.
Technical Skills Required for This Role
CRM Proficiency
Flagler Health explicitly requires candidates to maintain accurate records of prospect interactions inside a customer relationship management system. Salesforce and HubSpot are the most common platforms in health tech sales environments. Knowing how to log calls, update deal stages, and track pipeline progression is not optional.
- Experience with Salesforce, HubSpot, or similar CRM tools
- Ability to maintain clean, consistent data entry habits
- Understanding of pipeline stages and opportunity tracking
Sales Engagement and Outreach Tools
The job description references cold calling, email campaigns, and LinkedIn outreach as primary prospecting channels. That means familiarity with tools like Outreach, Salesloft, Apollo, or ZoomInfo will give candidates a real advantage. These platforms automate sequencing and track engagement across touches.
- Email sequencing platforms such as Outreach or Salesloft
- LinkedIn Sales Navigator for account research and outreach
- Data enrichment tools like ZoomInfo or Apollo
Research and Account Intelligence
The role requires candidates to conduct research on target accounts and industries. That means using tools and sources to identify clinic size, patient volume, leadership structure, and competitive positioning. Strong research skills separate average SDRs from high performers at companies like Flagler Health.
Soft Skills That Matter Most
Cold Outreach Confidence
Cold calling remains a core activity in this role. Reaching out to busy clinical and administrative leaders requires resilience and composure. Rejection is frequent. The ability to reset quickly between calls and maintain energy throughout a full prospecting day is a genuine professional skill.
This is not about being aggressive. It is about being persistent without being annoying. That balance takes practice and self-awareness.
Personalization at Scale
The posting specifically mentions executing high-volume, personalized outreach campaigns. Those two words, high-volume and personalized, are in tension with each other. The best SDRs figure out how to research quickly, identify a relevant hook, and write a message that feels human without taking 45 minutes per prospect.
- Ability to craft concise, relevant cold emails
- Skill in referencing prospect-specific pain points
- Efficiency in scaling personalized messaging across large lists
Active Listening and Discovery
When a prospect does engage, the SDR's job is to uncover business challenges, not to pitch features immediately. Active listening means asking the right questions and letting the prospect talk. Many SDRs talk too much on early calls. That habit kills deals before they start.
Communication and Written Skills
Every email, every LinkedIn message, and every voicemail reflects on Flagler Health's brand. Clear, professional written communication is non-negotiable. Grammar matters. Brevity matters. Knowing how to say something meaningful in three sentences is a skill that hiring managers actively screen for during applications.
Experience Flagler Health Is Looking For
This is an SDR role, meaning it targets early-career professionals. However, Flagler Health is building a metrics-driven sales organization post-Series B. They are not looking for people who need to learn the basics of professional communication from scratch.
Relevant backgrounds include:
- Prior SDR or BDR experience in SaaS or health tech environments
- Experience selling into healthcare organizations or clinical settings
- Internships or roles involving outbound prospecting and lead qualification
- Experience working in a quota-carrying or metrics-tracked environment
Candidates without direct sales experience can still compete. Roles in healthcare administration, clinic operations, or patient services provide genuine contextual knowledge that translates well into this position.
Industry Knowledge That Sets Candidates Apart
Musculoskeletal care is a specific vertical. MSK covers orthopedics, physical therapy, sports medicine, chiropractic care, and related specialties. SDRs who understand how these clinics operate, how they acquire patients, and where their operational pain points live will have more meaningful conversations with prospects.
You do not need a clinical background. You need enough knowledge to ask intelligent questions and understand the answers. Reading industry publications like Modern Healthcare, Becker's Hospital Review, or MGMA resources can accelerate that learning quickly.
How to Build These Skills Before Applying
Get Comfortable with Cold Outreach
Practice cold calling in any context you can find. Volunteer roles, part-time sales jobs, and even fundraising positions build the muscle memory needed for rejection-resilient outreach. Record yourself on mock calls and review the playback honestly. Most people cringe the first time. That discomfort is how the skill improves.
Learn a CRM Through Free Trials or Certifications
HubSpot offers a free CRM certification that takes a few hours to complete. Salesforce has a free learning platform called Trailhead with structured SDR-specific modules. Adding these certifications to a resume demonstrates initiative and practical readiness, two qualities that matter to a fast-scaling company like Flagler Health.
Study the Health Tech Sales Landscape
Follow health tech founders, revenue leaders, and sales practitioners on LinkedIn. Accounts like those run by sales coaches who specialize in healthcare SaaS regularly share tactical outreach advice and industry context. Consuming that content consistently builds vocabulary and market awareness over weeks, not years.
Write Every Day
Strong written communication comes from practice. Write cold email drafts. Post brief thoughts on LinkedIn. Join sales communities on Slack or Reddit and contribute to discussions. Every piece of writing you produce sharpens the skill that Flagler Health will evaluate from the moment they read your application.
Build Your Research Workflow
Practice researching companies systematically. Take a healthcare clinic, look up its leadership team, read recent news mentions, check its patient reviews, and identify likely business challenges. Time yourself. Building a fast, repeatable research process is exactly the skill this SDR role requires at volume.
The Flagler Health Sales Development Representative position in New York is a high-visibility role inside a company at a genuine inflection point. The skills it demands are learnable, but the timeline to develop them matters. Candidates who start building now, not after submitting an application, will arrive with a credible story to tell.
Apply directly here: Flagler Health Sales Development Representative on RemoteOK
