HighLevel is hiring a Staff Product Manager for Product Information Management, and the role carries serious weight. This is not a standard PM position. You would own the entire vision and execution of a catalog infrastructure that powers commerce across a global platform serving over one million businesses.
Understanding exactly what skills this role demands can save you significant time during your application process. The requirements span technical depth, strategic thinking, and cross-functional leadership at scale.
What HighLevel Actually Does
HighLevel operates as an AI-powered business operating system. It supports agencies, entrepreneurs, and small and medium-sized businesses across 150+ countries. The platform processes more than 4 billion API hits daily.
With 250+ microservices and 250 terabytes of distributed data, the infrastructure is massive. A Staff PM working here must understand what it means to build products inside a system operating at that kind of scale. Performance and resilience are not aspirational here. They are baseline expectations.
What a Staff Product Manager for PIM Does at HighLevel
The PIM role centers on owning the foundational catalog layer that drives all commerce activity on the platform. You would lead a structural overhaul of existing catalog infrastructure. The goal is building a world-class system capable of handling physical products, digital goods, and complex catalog relationships.
This is a senior individual contributor role with organizational influence. Staff-level PMs are expected to define strategy, not just execute it. You would set direction, align stakeholders, and drive outcomes across multiple teams simultaneously.
Technical Skills Required
Product Information Management Systems
Deep knowledge of PIM architecture and catalog systems is non-negotiable. You need to understand how product data flows across a platform, how attributes are structured, and how taxonomy decisions affect downstream commerce features. Experience with enterprise-grade PIM tools like Akeneo, Salsify, or Contentserv provides a strong foundation.
Understanding the difference between physical and digital product data models matters here. HighLevel handles both. Your ability to design systems that support varied product types will be tested early.
API and Microservices Familiarity
HighLevel's architecture runs on 250+ microservices and processes billions of API events daily. You do not need to write code, but you must speak the language of engineering teams fluently. Understanding REST APIs, event-driven architecture, and distributed systems will make your collaboration with engineers far more effective.
PMs who can read API documentation, understand rate limits, and grasp how microservices communicate make better product decisions. Technical literacy at this level separates Staff PMs from senior PMs in most hiring processes.
Data Modeling and Analytics
Catalog infrastructure is fundamentally a data problem. You should understand relational data models, schema design, and data normalization. Familiarity with SQL is a practical advantage, especially when validating product data quality or investigating catalog inconsistencies.
- Understanding of data governance principles
- Experience with product data syndication
- Comfort with analytics platforms like Amplitude, Mixpanel, or Looker
- Ability to interpret usage data and translate it into product decisions
Commerce and Ecommerce Platform Knowledge
This role powers commerce activity across the entire HighLevel platform. Experience with ecommerce systems, checkout flows, and product catalog management in a SaaS context is highly relevant. Familiarity with how SKUs, variants, pricing rules, and inventory logic interact gives you a clear edge over generalist candidates.
Soft Skills Required
Strategic Vision and Systems Thinking
Staff-level product managers think in systems, not features. You need the ability to map out how a single catalog decision affects checkout, search, reporting, and integrations simultaneously. Systems thinking is one of the most valued capabilities at this seniority level.
HighLevel explicitly values clarity and execution. That means you should be able to distill a complex infrastructure challenge into a clear roadmap that both engineers and executives understand. Ambiguity tolerance is necessary. So is the ability to eliminate it for others.
Cross-Functional Influence Without Authority
You will work with engineering teams, design, marketing, sales, and external partners. None of them report to you directly. Your ability to align diverse stakeholders around a shared product vision is what makes this role functional or dysfunctional depending on how you perform it.
Influence at this level comes from credibility, communication, and consistency. You build credibility by making good calls. You maintain it by following through on commitments and being transparent when circumstances change.
Communication and Documentation
Remote-first organizations depend on written communication more than most. HighLevel operates across 10+ countries with over 2,000 team members. Clear, structured writing is not optional. PRDs, product specs, and strategic memos need to be precise enough to replace real-time conversations across time zones.
- Writing detailed and unambiguous product requirements
- Facilitating async decision-making with structured documentation
- Presenting product strategy clearly to leadership
- Communicating trade-offs with context and confidence
Prioritization Under Pressure
A structural overhaul of catalog infrastructure means managing technical debt, new feature development, and stakeholder requests at the same time. Strong prioritization discipline is essential. Frameworks like RICE, MoSCoW, or opportunity scoring only work if you apply them honestly and defend your decisions with data.
Experience Required
Most Staff PM roles at companies operating at HighLevel's scale expect candidates with at least seven to ten years of product management experience. A meaningful portion of that experience should be in B2B SaaS, platform products, or commerce infrastructure specifically.
Experience owning a product area end-to-end is important. That means you have shipped major features, navigated migrations, managed deprecations, and handled post-launch iteration cycles. Leading catalog or data infrastructure projects is a strong differentiator for this particular role.
Prior experience at companies processing high transaction volumes or managing large product catalogs at scale adds credibility. Marketplace platforms, ecommerce SaaS companies, and enterprise software businesses are all relevant backgrounds.
How to Build These Skills
Develop Technical Fluency Deliberately
Take structured courses on API design, database fundamentals, and distributed systems through platforms like Coursera, Pluralsight, or Reforge. You do not need a computer science degree. You need enough context to have credible conversations with senior engineers and ask the right questions during technical reviews.
Work Directly on Platform or Infrastructure Products
Seek out PM roles that involve foundational platform layers rather than surface-level features. Catalog systems, data pipelines, identity infrastructure, and API platforms all build the kind of thinking HighLevel values. If your current role lacks this exposure, volunteer for cross-functional projects that touch backend systems.
Study PIM and Commerce Ecosystems
Read case studies from companies that have rebuilt catalog infrastructure at scale. Study how platforms like Shopify, Salesforce Commerce Cloud, and similar tools structure their product data models. Real-world PIM implementations teach you trade-offs that no course can replicate.
Practice Writing and Async Communication
Start writing detailed product documents even if your current role does not require them. Practice writing PRDs, strategy memos, and technical decision logs. Strong documentation habits become visible during interviews when hiring managers ask for work samples.
Build Influence Skills in Current Roles
Take on projects that require aligning teams you do not control. Volunteer to run cross-functional working groups. Lead product reviews that include engineering leadership. These experiences demonstrate the kind of organizational navigation that Staff PM roles require from day one.
The Staff Product Manager for Product Information Management role at HighLevel is designed for candidates who combine deep technical understanding with the strategic range to lead infrastructure transformation at a global scale. If this matches your experience and career direction, you can apply directly at remoteOK.com.
